WHY COMMERCIAL CLEANING?
Cleaning has been around for hundreds of years and there will always be will always be a need
for commercial cleaning services the service - even during tough economic times. This makes
commercial cleaning a truly recession resistant franchise model. Just drive down the street
and every business you see is being cleaned by someone, whether it's a healthcare facility,
auto dealership, office, bank, or any other type of business.
Commercial cleaning can never be replaced by the internet or outsourced to a foreign country,
taking all the jobs along with it. It’s a stable business with an ever-growing need for
The commercial cleaning industry generates $100 billion annually in the U.S. and is expected
to have double digit growth in the coming years. According to the U.S. Bureau of Labor
Statistics it is one of the fastest growing industries with almost 90 billion square feet of
commercial floor space in the U.S. alone. You will never run out of franchises to sell or
buildings to clean! In addition, the market is fragmented - not dominated by a few
companies, which allows ease of access to the market with Anago's branded Master concept.
Even minimal market share can translate to high revenue for the Master Owner.
WHY THE FRANCHISED COMMERCIAL CLEANING INDUSTRY?
- This is a huge industry! It's currently at over $100 billion annually, and has projected
double-digit growth. You will never run out of franchises to sell or buildings to have
- It is a stable business model. Cleaning has been around since the beginning of time and
is not trend dependent.
- This is a recurring revenue model based on annual contracts, so you have predictable
cash flow every month - unlike other franchises where your cash flow can be dependent on
one big sale or a particular season of the year.
- It is truly a recession-resistant industry. Just drive down the street, and count all
the businesses you see. Every one of them needs to be cleaned! Even during the recent
recessions, people were losing their jobs, but businesses stayed open and still needed
to be cleaned.
- The competition is fragmented - not dominated by a few companies, which positions Anago
as a leader with our Master Concept.
- Minimal market share can translate to high revenue for the Master Owner.
- Low overhead and fast ramp up.
- Multiple revenue streams for the Master.
WHAT IS THE BUSINESS MODEL?
The Anago Master Owner has the exclusive developmental rights to sell Janitorial or Unit
Franchises in an exclusive territory.
Simultaneously, the Master sells cleaning contracts, B2B, distributes them to the Unit
Franchisees, and earns royalties over the life of each contract. The Unit Franchisee does
not buy a territory – they are buying a dollar value of monthly billing for their cleaning
business. There is no limit to the amount of Unit Franchisees that a Master can sell in any
WHO IS THE IDEAL CANDIDATE FOR AN ANAGO MASTER?
- Mid to Senior Level Executive.
- Strong sales, marketing and management background.
- Ability to recruit, direct, and manage highly motivated sales personnel.
- Meets financial requirements.
- An Anago Master Owner is a white-collar business executive. They do not clean and do not
manage cleaning crews, that's the responsibility of their Unit Franchisees.
WHAT MAKES A GOOD ANAGO CLEANING SYSTEMS MASTER FRANCHISEE?
The ideal candidate for this outstanding business opportunity is an individual looking to
build a business empire in a major metropolitan area. Building a residual wealth through
Anago’s Master Franchise Concept is not for everyone, but offers more growth potential and
revenue streams than a traditional franchise.
Anago's Master Owners are former VPs, CEOs and Senior Executives from a wide variety of
industries, such as pharmaceuticals, advertising, telecommunications, and healthcare.
An ideal Anago Master Owner must be driven, self-motivated and have support from family and
friends. They must be willing and enthusiastic about following Anago's time-tested systems.
Why would you buy a franchise if you just wanted to turn around and reinvent the wheel?
Prospective Master candidates must also meet financial requirements to purchase and support
their Master territory. Franchise fees are $59K for most U.S. and Canadian territories, and
the total amount of working capital required is $154K - $257K, including the franchise fee.
If you are looking for a lower-cost cleaning franchise opportunity, please click here to
learn more about our Unit Franchises.
WHAT IS THE ROLE OF AN ANAGO MASTER OWNER?
- You are not in the cleaning business; you are in the sales and marketing business.
- You control your time in the office as well as the time away from the office.
- Build and mentor a team of employees to support your Unit Franchisees.
- Develop your client base through sales and marketing efforts.
- Network with other business owners in your area and create local market awareness for
WHAT DOES THE MASTER NEED TO GET STARTED?
Only 1000 square feet of office space to start, located near a major highway, in an office
park or multi-tenant building.
Initially, Master Owners just need an administrative assistant, and have no problem taking on
the tasks listed below. This helps keep the overhead low.
There are 4 key roles in a Master office. An Anago Owner may take one or more of these
positions: Office Administrator/Customer Service, Unit Franchise Sales, Client Sales,
For higher net worth individuals, every position can be hired and managed via our cloud based
WHAT MAKES ANAGO CLEANING SYSTEMS UNIQUE?
Anago's motto is: Our Mission: Our Franchisees. Their Success.
At Anago Cleaning Systems, we practice what we preach. Everything we do is done with the
success of our Master Franchisees and the success of their Unit Franchisees in mind. Our
mission is to provide an innovative, effective and profitable franchising system that
includes the most effective methods of commercial cleaning to the Unit Franchisees, thereby
providing the very best opportunity for their success. Anago's philosophy of equipping the
Master Franchise Owner with the best management and sales system in the marketplace is the
key to their success. That's what sets us apart - our commitment to both the Master and Unit
Anago has been recognized as the technology leader in the franchised commercial cleaning
industry. Our proprietary cloud based software allows you to run every aspect of your Master
Franchise effectively and efficiently including identifying potential commercial cleaning
accounts, creating customized proposals, and managing all of your client and Unit Franchise
information within our CRM, not to mention almost all the financial operations of your
Master Franchise, from billing, account statements, and providing cash flow and financial
When considering the purchase of a franchise, you look at all aspects of the business model,
but ultimately it has to be a good fit with the individuals who will be supporting you in
achieving the success you desire. At Anago, it's also all about the people. We are a
family-owned and operated business. We pride ourselves on the outstanding training and
support we provide to our Master Franchisees. Their success is our success.
WHAT KIND OF OFFICE DO I NEED?
To get started, you will need approximately 1,000 sq. ft. of office space, located near a
major highway, in an office park or multi-tenant building. In addition to your employees,
the only people coming to your office will be prospective Unit Franchisees.
HOW MANY EMPLOYEES DO I NEED?
There are 4 key roles in a Master office. As an Anago Master Owner, you may take one or more
of these positions:
- Office Administrator / Customer Service
- Unit Franchise Sales
- Client Sales
To help keep your overhead low, you may initiate your Master with just an Administrative
Assistant while you take on the Unit Franchise and Client Sales positions. For higher net
worth individuals, every position can be hired and managed via our cloud based reporting
WHAT TRAINING AND SUPPORT ARE PROVIDED FOR THE MASTER?
Site Development - We help you locate office space, negotiate your lease, find employees,
contract with a janitorial supplier in the area, map out your territory, negotiate
advertising contracts, set up your website, and just about everything else you might need
assistance with prior to opening.
Initial Training - Our team trains you on every aspect of the business, from franchise sales
to customer service, and teaches you how to use our cloud based software to track every bit
Field Training - You will receive numerous site visits from our Field Representatives during
your first two years and hands-on training in just about every aspect of your business.
Advertising - You will start out with a fully SEO optimized website to attract Unit Franchise
and cleaning leads. Anago also provides templates for print and radio advertising, so
there's no need to reinvent the wheel.
On-Going Training - You will have 24/7 access to our Corporate Support Team, plus Regional
Conferences, Field Visits, Conference Calls, Webinars, Tech Support, and Vendor Relations.
Anago also holds a yearly seminar for all Master Owners to attend, where we update you on
the latest projects, marketing efforts, and technology.
AnagoUniversityTM - We provide you with a full set of easy to use manuals and
access to a comprehensive e-learning library with over 60 videos offering instruction in
every aspect of your Master office including administration, telemarketing, sales, bidding &
estimating, operations, etc. Contact Anago today to get a sneak peek at this one of a kind
Corporate Telemarketing Team - For a nominal fee, Anago Masters can use the services of our
corporate team to schedule appointments to submit proposals for janitorial services at local
Unit Franchise Coaching - We provide you with a full set of Manuals for coaching your Unit
Franchisees. Anago even prepares your Unit Franchisee Agreement template, which translates
into less legal expenses for you.
Fulfillment Site - Anago has a complete fulfillment site for easy ordering of branded
apparel, promotional items, marketing materials, business cards, and more.
HOW DOES ANAGO DETERMINE ITS TERRITORIES?
Anago Cleaning Systems has Master Franchise opportunities available in most major
metropolitan areas across the United States and internationally. Each Master territory
consists of a minimum population base of 500,000 people, with a business census of at least
5,000 establishments. Master territories are typically bordered by county lines.
Here is a listing of available U.S. territories (contact Anago regarding international
Baton Rouge, LA
Chicago North, IL
Chicago South, IL
Colorado Springs, CO
Des Moines, IA
El Paso, TX
Fort Worth, TX
Grand Rapids, MI
Green Bay, WI
Kansas City, KS
Kansas City, MO
Las Vegas, NV
Little Rock, AR
Los Angeles, CA**
New Haven, CT
New Orleans, LA
New York, NY
Oklahoma City, OK
San Antonio TX
San Diego, CA
San Francisco, CA
Santa Rosa, CA
St. Louis, MO
St. Paul, MN
Sioux Falls, SD
Virginia Beach, VA
White Plains, NY
Master Franchise territories are available in Canada, with most priced at $59K USD. Here is a
listing of available Canadian territories:
Territory availability is subject to change
WHAT ARE MY START UP COSTS?
On average, the start up costs for an Anago Master Franchise can range from $154K - $257K,
including the franchise fee. The detailed graph below outlines exactly how those fees breaks
down. If you are looking for a lower-cost cleaning franchise opportunity, please click here to
learn more about our Unit Franchises.
Your Estimated Initial Investment
|Type of Expense
||Method of Payment
||Payment Made To
||Upon signing the Purchase Agreement
|Legal and Accounting
||$4,000 to $10,000
||Attorneys and Accountants
|Marketing and Advertising
||$5,000 to $10,000
||As incurred Suppliers
||$3,000 to $4,000
||Before beginning business
|Licenses and Permits
||$125 to $1,000
||Lump Sum or monthly installments
||Before beginning business
|Travel Expenses for training
||$2,500 to $5,000
||$1,000 to $5,000
||$1,000 to $5,000
||On signing lease
||$500 to $1,500
||Before commencing business
|Equipment and Fixtures
||$5,000 to $15,000
||500 to 1,250
||Lump Sum or installments/Lease
||Before beginning business
||$5,000 to $10,000
|Vehicle Operating Expenses
||$3,600 to $5,000
||$3,000 to $5,000
|Miscellaneous Start-up Costs
||$10,000 to $20,000
||Before beginning business
|Additional Funds (6 months)
||$50,000 to $100,000
||First 6 months of operation
||$153,225 to $256,750
The figures in the above chart are estimates only based on our principals' 30 years of
experience in the commercial cleaning business and we cannot guarantee that you will not
have additional expenses in starting your business. Your costs will depend on your
management skill, experience and business acumen; local economic conditions; the local
market for Anago services and Unit Franchisees; competition; and the gross revenues reached
during the initial period.
HOW MUCH MONEY CAN I MAKE?
With one of the most competitive royalty structures in the franchised commercial cleaning
industry, and multiple revenue streams, your income potential is unlimited! Here is a
description of the 12 primary revenue streams:
- The Unit Franchisee pays cash for their franchise, or pays a down payment based on the
- The balance of their franchise fee is financed by the Master, so you collect a monthly
note payment from the Unit.
- The Master collects royalty and administration fees for all janitorial contracts
assigned to the Unit.
- When the Unit wants additional contracts above what was purchased in their original
program, the Master collects a commission fee (C-Fee) payment.
- Typically, the Unit pays a down payment on the C-Fee and then the Master finances a note
payment for the additional contracts.
- The Master offers ancillary services, such as floor care or one-time services to
clients. These services have a high profit margin.
- The Master collects an advertising fee from the Unit to assist in expanding their client
- The Unit can elect to pay a fee to the Master to guarantee payment on all contracts,
whether the client pays or not.
- The Master can assist their Units in purchasing equipment and supplies, with markup and
- The Master Owner enjoys a margin on apparel and promotional item purchases.
- The Master collects a fee for administering our national insurance program to their
Here's a portion of the Item 19 (Financial Performance Representation) from our Franchise
Disclosure Document: The Average Annual Sales as self-reported by certain Anago Master
Franchise Owners' businesses during our 2015 fiscal year was $2,345,642. The top two
quartiles averaged $4,762,788 and $2,842,437, respectively.* This number does not
include any prepayments for additional janitorial work, supplies or equipment made by
the Unit Franchisees, which can increase actual sales achieved.
WHAT ARE THE FINANCIAL REQUIREMENTS TO PURCHASE AN ANAGO MASTER?
- Franchisee fees start at $59K
- Working Capital Requirements: $154K - $257K (including franchise fee)
- You will need $10K+ to set up your office. You will be selling franchises and cleaning
contracts upon opening, thereby decreasing the amount of working capital you will need.
- NOTE: If you are looking for a lower-cost cleaning franchise opportunity, please
to learn more about our Unit Franchises.
WHAT ARE THE ONGOING FEES TO THE CORPORATE OFFICE?
Anago Cleaning Systems has one of the most competitive royalty structures in the commercial
5% royalty on recurring monthly janitorial services only. No royalty is due on what you don't
collect or on one time work!
A one-time flat charge of $400 for every Unit Franchise sold. The larger the down payment you
receive, the more you get to keep.
An administrative support and insurance administration fee on total monthly collections.
Again, only due on what you collect not what you bill.
All these fees paid to the Corporate Office are collected from your Unit Franchisees.
WHAT ELSE DOES THE FRANCHISE FEE COVER?
The franchise fee for most major U.S. and Canadian territories is currently $59K. The fee
includes a 20+ page fully search engine optimized website, specific to your Master
territory. Also included is all the on-site training our team will provide to you on every
aspect of the business, from advertising for Unit Franchisees to bidding on cleaning
HOW DO I FINANCE MY ANAGO MASTER FRANCHISE?
Anago Cleaning Systems has one of the lowest franchise fees in the commercial cleaning
industry which makes it an outstanding opportunity for the aspiring entrepreneur. Anago
wants you to have as much working capital available as possible to get your business going.
Here are some ideas on how to finance your Master Franchise:
- Cash Savings - This is an excellent source of funding as you don't have to rely on third
parties or on interest rates.
- 401K or IRA - You can use your 401K or IRA retirement savings to finance your business
without facing the financial penalties for early withdrawal. This is a very popular
option as it allows you to in effect, lend money to yourself. You will need to contact a
professional to assist you in setting this up. Anago can recommend some companies to
- Home Equity Line of Credit - Local lenders typically extend a line of credit without
requiring you to tell them what you'll use the money for. Borrowing against the value of
your home can be very easy to do.
- Friends and Family - You may have friends or family who are interested in investing in
your success. They may be willing to provide you with low interest or no interest loans.
DOES ANAGO OFFER A DISCOUNT FOR VETERANS?
Anago Cleaning Systems' Chairman, David Povlitz and several of Anago’s Master Owners are
veterans, and we are committed to keeping Anago a veteran-friendly company.
Anago is proud to be a member of the International Franchise Association's VetFran program.
We offer a 20% discount on the Master franchise fee to any honorably discharged veteran.
WHAT DO I GET FOR MY INVESTMENT?
Anago's franchise fee for most new U.S. and Canadian Master territories is currently $59K. In
addition to the exclusive developmental rights to sell Unit Franchisees and cleaning
contracts in your exclusive territory, you also get the following:
- Site Development - We help you locate office space, negotiate your lease, assist in
finding your employees, contract with a janitorial supplier in your area, map out your
territory, negotiate advertising contracts, set up your website, and just about
everything else you might need assistance with prior to opening.
- Initial Training - Our team trains you on every aspect of the business, from franchise
sales to customer service, and teaches you how to use our cloud based software to track
every bit of it. The initial training takes place at our Corporate office and in your
- Field Training - You will receive numerous site visits from our Field Representatives
during your first two years and hands-on training in just about every aspect of your
- On-Going Training - You will have 24/7 access to our Corporate Support Team, plus
Regional Conferences, Seminars, Field Visits, Conference Calls, Webinars, Tech Support
and Vendor Relations.
- Website - You will receive a fully search engine optimized 20+ page website to kick
start your franchise recruitment and client sales programs (a $15K value).
- AnagoUniveristyTM - We provide you with a full set of manuals for running
every aspect of your new Master Office, and a full set of manuals for coaching your Unit
Franchisees, as well as our e-learning video library on numerous aspects of your
- Anago even prepares your Unit Franchise Agreement template, which translates into less
legal expenses for you.
A DAY IN THE LIFE OF AN ANAGO MASTER FRANCHISE OWNER
As an Anago Master Owner, you are NOT in the cleaning business - you are a white-collar
business executive in the sales and marketing business. For the most part, you are looking
at a 9 AM to 5 PM, Monday through Friday schedule. As a matter of fact, Anago was recognized
by 1851 Magazine as the #2 Franchise Perfect for Keeping Weekends Free.
You will be building and mentoring your team of employees to support your Unit Franchisees,
and developing your client base through sales and marketing efforts. You will also be
networking with other business owners in your area to create local market awareness for your
services. As an Owner, you control your time in the office - and away from the office. You
will be able to spend most nights and weekends with your family.
HOW HARD IS IT TO FIND CUSTOMERS?
With Anago's proprietary cloud-based systems, and latest hardware & software technology,
getting customers has never been easier. We provide you with leads of businesses in your
territory which we have targeted as companies that outsource their cleaning. After 25 years
of comprehensive research, we have identified these leads based on high closing ratio, high
retention rate, and high dollar value of service.
Your telemarketing team will call these targeted businesses to set appointments for you or
your salesperson to submit a cleaning proposal. Telemarketing is just one of the ways you
can sell cleaning contracts. Once we set you up with your fully search engine optimized
Anago website, clients will be coming to you for quotes!
As part of the comprehensive initial training you will receive, we will teach you how to bid
and estimate any type of commercial account using Anago's state of the art technology. You
will run actual sales appointments in your Master territory and learn the most efficient
cleaning techniques so you can coach your Unit Franchisees to provide superior service to
HOW DOES THE MASTER SELL CLEANING CONTRACTS?
Anago services all types of commercial properties, such as multi-tenant office buildings,
schools, banks, insurance companies, car dealerships, outpatient surgery centers, and
Anago's clients sign annual, automatically renewable contracts, which translates into a
stable revenue stream for the Master.
Anago also offers one-time specialty cleans such as carpet cleaning and hard surface floor
care to commercial locations.
Anago's cloud-based proprietary system contains leads of businesses in your territory, which
we have targeted as companies that outsource their cleaning. After 25 years of comprehensive
research, we have identified these leads based on high closing ratio, high retention rate,
and high dollar value of the service.
Your telemarketers call the targeted businesses to set appointments for you or your sales
person to submit a cleaning proposal.
Once we set you up with your Anago website, clients will be coming to you for quotes!
HOW DOES THE MASTER SELL UNIT FRANCHISES?
- Leads from advertising - Anago provides templates for use in local print and radio.
- Leads from your Anago website - we provide you with a fully SEO optimized website,
putting a major value into your local marketing efforts, which will make an immediate
impact within your territory.
- Leads from the corporate office, through our partnerships with top web advertisers.
- Local events and festivals.
- Networking - Chamber of Commerce, trade organizations and shows.
WHO BUYS A UNIT FRANCHISE?
Anago has programs available to suit all kinds of needs:
- Individuals, friends, husband and wife teams, and business partners looking for an
additional source of income (most cleaning is done in the evening so they can keep their
day job if they desire). A Unit can start small and build their franchise to their
desired level of income.
- Existing janitorial company owners who want to expand their business but don't know
- Down-sized employees who want to control their future and be their own boss.
- If you are looking for a lower-cost cleaning franchise opportunity, please click here to learn more about our Unit Franchises.
HOW HARD IS IT TO FIND UNIT FRANCHISEES?
Anago offers multiple programs to suit the individual needs of each prospective Unit
Franchisee. Some may be existing janitorial company owners who are looking to expand their
business but don't know how to do it. Some may be down-sized employees who are looking to
control their future and be their own boss. Others may be husband and wife teams, friends,
or business partners looking for an additional source of income. Since most of the cleaning
is done in the evening, they can keep their day job if they desire. The prospective Unit
Franchisee can start small and build their franchise to their desired level of income.
Included in the purchase of your new Anago Master Franchise, you will receive a fully branded
search engine optimized website, specifically tailored to your area (valued at $15K).This
will give you a jump start toward attracting individuals looking to purchase a Unit
Anago Corporate will also assist you in negotiating advertising contracts with local vendors,
and provide you with templates to use in both local print and radio.
Anago will also provide you with leads from our corporate office, through our partnerships
with top web advertisers.
Events such as local festivals and franchise expos in your area are also a good source of
leads for Unit Franchisees.
As your Anago Master Franchise grows, your current Unit Franchisees will refer friends and
family to you through Anago's Franchise Referral Program.
HOW LONG DOES IT TAKE TO GET STARTED?
From signing of your Subfranchise Rights Agreement (SRA) to opening of your brand new Anago
Master Office, the typical timeframe is approximately 60-90 days.
NEXT STEPS; JOINING THE ANAGO FAMILY
If you've done your research, you know what Anago is all about. We are an international
commercial cleaning franchise that has been around for over 25 years. We are looking for
empire builders to help our brand grow and enjoy their personal success in return. We will
only award a Master Franchise to a candidate who:
- Matches the profile of a successful Master Franchisee
- Would enjoy the day to day responsibilities of running the franchise
- Is an achiever who stands a high probability of succeeding at the business.
Now let's work together to determine whether we are right for each other. Everything starts
with an initial contact to our Corporate Office, located in Fort Lauderdale, Florida.
We want to find out more about you, and what would make you a great Master Owner. We will
send you an application to complete and send back to us with your resume and financial
statements showing the funds available to purchase and support your new Master
Upon receipt and review of those documents, we will send you a copy of our Franchise
Disclosure Document. Once you have had a chance to review the document, we will arrange a
conference call with you to address any questions you may have.
We urge you to contact Anago Master Owners across the country to talk about their experiences
as part of your due diligence process.
Once you have been approved by our Executive Team, we will extend an invitation to attend
Discovery Day at our Corporate Office in Fort Lauderdale, Florida. Here you will spend a day
meeting with our Executive Team, and all the individuals who will train and support you in
your new Master Franchise. You will also visit Anago of South Florida, one of the largest
Master Franchises in our system. Here you will hear a sample Unit Franchise presentation and
visit all the departments that comprise a Master Franchise office.
At the conclusion of Discovery Day, our Executive Team will ask you to sign a Purchase
Agreement as an indication of your commitment to purchase the Master Franchise
Are you ready to take control of your future? Are you ready to build an empire in your
hometown? Contact Anago today - 800-213-5857.